Marketing Metrics for Small Business Marketing Success
Here’s a how-to guide on Marketing Metrics that lists the 12 most important marketing metrics to track for small business marketing success. Know this: Don’t use any one marketing metrics in...
View ArticleAdvertising Media Brief
An advertising media brief is how you as a client outline your advertising media objectives, target audience(s), budget and other criteria for selecting a media mix and plan. If you’re working with a...
View ArticleThe Most Profitable Customers To Sell To…
How to Identify Your Most Profitable Customers You want more customers like your most profitable customers. These won’t just be the customers who spend the most money. Some of the customers who spend...
View ArticleMost Large Companies Invest 3 – 5% in Advertising Research
Advertising research can help you determine: What message will be most persuasive Who will be most interested in that message (who your advertising should target with your media buy) How effective the...
View ArticleDaily Deals. Should you participate as a Merchant?
There are more than 400 sites that offer deal-a-day offers. Groupon and Living Social are the two best known daily deal companies. Google and Amazon are now in the game and so are hundreds of other...
View ArticleAdvertising Media Planning & Buying How-to Guides
Buying advertising media space is like buying real estate: The prices change frequently based on supply/demand, and media rates are always negotiable. Real estate in the best neighborhood/location...
View ArticleDoes Google AdWords Work?
The email subject line read: And then continued…“Or I am just very stupid. Background–I tested Adwords campaign last year for my mobile site business. It did not payoff and when the funds ran out, I...
View ArticleWhere are you getting your Small Business Marketing advice?
Small business marketing realities: Marketing is a lot harder than it used to be. It’s always changing. There’s always something new. There’s no one “right answer” about marketing to know for certain...
View ArticleAdvertising Media Planning 2013
2013 prediction from media analyst Rebecca Lieb: Media buying will become a skill more marketers will have to become comfortable with. Between sponsored posts, native advertising, and other forms of...
View ArticleSmall Business Marketing Priorities 2013
So, what do you want to do in 2013 to get and keep more customers? And make your business more profitable? Some suggestions for small business marketing priorities for 2013… Collect (and update) your...
View ArticleMailing Lists for Email and Direct Mail Marketing
How-to guides for small business about mailing lists that cover how to select and buy email and direct mail lists that cover the pros, cons, cautions and typical costs. Get lists of the top direct...
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